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What function does forecasting serve in business?

  1. To maximize profit margins

  2. To establish employee hiring practices

  3. To predict sales for efficient purchasing and manufacturing

  4. To audit previous financial statements

The correct answer is: To predict sales for efficient purchasing and manufacturing

Forecasting plays a crucial role in business by predicting sales, which enables companies to make informed decisions regarding purchasing and manufacturing processes. Accurate sales forecasts help businesses to determine how much inventory to purchase and produce, ensuring they meet customer demand without overstocking or understocking. This predictive capability is vital for optimizing resources, reducing waste, and maximizing efficiency in operations. The other options touch on important business functions but do not directly align with the purpose of forecasting. Maximizing profit margins is influenced by various factors, including cost management and pricing strategies, but it is not the primary function of forecasting. Similarly, while forecasting can influence workforce planning, it is not specifically focused on establishing hiring practices. Lastly, auditing previous financial statements serves a different purpose entirely, focusing on assessing past performance rather than predicting future trends.