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Quality control is the process of:

  1. Evaluating employee performance

  2. Measuring quality conformance against standards

  3. Setting production goals

  4. Analyzing market competition

The correct answer is: Measuring quality conformance against standards

The process of quality control is fundamentally centered on measuring quality conformance against established standards. This involves assessing products or services to ensure they meet predefined criteria, specifications, or benchmarks necessary for customer satisfaction and regulatory compliance. Quality control methods might include inspections, testing, and audits to identify any deviations from the desired quality levels. In the context of operations management, quality control plays a critical role in maintaining product integrity and minimizing defects, which ultimately contributes to customer satisfaction and operational efficiency. Evaluating employee performance, setting production goals, and analyzing market competition, while important in their respective areas, do not directly address the specific systematic processes involved in assessing and ensuring quality within products or services.